A.R. RAHMAN STORY PICKS

The Rahman Way: Create Desires, Overcome Rejection

By Rahmaniac.com

May 11, 2023

People try to fit in.  “But fitting in has the opposite effect. It makes you dispensable.  If you’re like everyone else, then how critical to the business can you be?” 

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It’s a lesson  Rahman learnt early on in life.  “Problem is, people compromise. Until something is not there, people won’t know it is there. So you have to create that wanting.”  But getting people to want something they don’t know about isn’t easy. It takes time and patience: “First, you cater to what people need. Once you’ve done that, you compose what you love and believe people will love as well"

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"And you stand by it, even at the risk of being rejected.”  And how do you do that?  “You can only be what you are. You can only try to maximise what you are. Good-looking or bad-looking, this is my shape; it is there for people to see. There is a beautiful quote that says,  ‘I can never change what or how I look. But I can change how the world looks at me.’”

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“If you go to Hollywood and say, ‘I can do what John Williams does,’ they’ll say, ‘get out!’  But when I said I have Slumdog Millionaire, they embraced me.  Do something on your own.  Do something unique. Look at yourself from the other person’s perspective and make yourself unique.” - A.R. Rahman, Forbes 2012

The interview which appears above, was originally published on Forbes in March 2012.

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