This video takes you back to the beginning of A.R. Rahman’s career with an amazing ad jingle for Tilda Basmati Rice. Directed by Bharat Bala, a close friend of Rahman, this video is a true gem for A.R. Rahman fans.
The jingle is full of maestro’s signature smooth rhythm, and it’s sure to get stuck in your head when you first hear it. Press play now and enjoy A.R. Rahman’s early work!
About the brand
Tilda Basmati Rice is a leading brand of long-grain rice that is grown in the Himalayas. The brand is known for its high-quality, authentic basmati rice that has a delicate, fragrant aroma and a unique flavor.
All rights to this material are owned by Tilda. This video is published in accordance with YouTube fair use guidelines.
Additional Archive Inputs from Mohan Bhagavathi, A.R. Rahman Yahoo Fans Group
