In this video, we’re showcasing the early career jingle composed by A.R. Rahman for MRF tyres, a leading tyre brand in India. This jingle was created using synthesizers and showcases Rahman’s talent for incorporating technology into his compositions.
MRF tyres trusted Rahman to create a jingle that would capture the attention of its audience and perfectly reflect the brand’s values and style. And with his signature sound and innovative use of synthesizers, Rahman delivered a jingle that is truly one-of-a-kind.
An inside scoop – A.R. Rahman’s synthesizer was featured in this commercial, where it was shown reflecting on the visor of a rider. The synth was borrowed from Rahman’s studio by film-maker Bharat Bala when the composer was not present.
About the brand
MRF is a leading tyre brand in India, known for their high-quality products and innovative approach to tyre manufacturing. Since its founding, MRF has consistently been at the forefront of the tyre industry in India, setting the standard for excellence and reliability.
All rights to this material are owned by MRF Tyres. This video is published in accordance with YouTube fair use guidelines.
Additional Archive Inputs from Mohan Bhagavathi, A.R. Rahman Yahoo Fans Group
