Browsing Category
Rave India
1 post
How A.R. Rahman’s Unplanned Tune Became Airtel’s Most Downloaded Iconic Ad Jingle
In an interview with Rave India, A.R. Rahman reflects on the accidental creation of the iconic Airtel tune. He shares how a spontaneous idea, amidst a busy schedule, led to a groundbreaking collab with Rajeev Menon.